Without doubt, my favorite project I've worked on since starting to work with WWE. One of the companies most popular superstars, The New Day, began talking about how eating  (an at the time imaginary) Booty-O's cereal to make sure they weren't "booty". It was only a matter of time before we were tasked with designing a mock cereal box/t-shirt combo to sell at events. Since that release, they included it in their Wrestlemania 32 entrance AND launched a REAL CEREAL!!!

BONUS! Here was the Halloween edit I did to continue Booty-O's to be the merch juggernaut that it was in 2016.